Legal
Privacy Policy
Effective September 25, 2026
This policy explains what information Excellent (“Excellent,” “we,” “us”) collects, how we use it, and the choices you have. Excellent is a platform for managing restaurant groups, operated by Excellent AI LLC, an Arizona limited liability company based in Glendale, Arizona.
1. Information we collect
Account information. When you create an account or sign in — with an email link, a password, or Google — we collect your name and email address, and a unique account identifier.
Content you create. Information you and your team enter into the platform — events, proposals, documents, contacts, schedules, and similar records — is stored so we can provide the service.
Usage and device data. We collect standard log and device information (such as IP address, browser type, and pages viewed) to operate, secure, and improve the service.
Cookies. We use strictly necessary cookies to keep you signed in and to secure the service. We do not use advertising cookies.
2. How we use information
We use information to provide and maintain the service, authenticate you, communicate with you about your account, provide support, keep the platform secure, comply with legal obligations, and improve our features. We do not sell your personal information.
3. Google user data (Limited Use)
If you sign in with Google, we receive your basic profile information (name, email address, and profile identifier) to create and authenticate your account. Excellent’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for advertising, and we do not sell it or share it except as needed to provide the service you request.
4. Meta and Instagram integrations
If you connect an Instagram Business or Creator account, we receive that account’s identifier, username, and an access token so we can publish the posts you approve within Excellent. We publish only at your direction, we do not read your direct messages or personal profile, and we do not use Instagram data for advertising or sell it. Disconnecting the account in Excellent deletes our stored copy of the access token, so Excellent can no longer publish to or read from the account; to also withdraw the authorization on Instagram’s side, remove the app listed as “Excellent-IG” under Settings → Apps and websites in Instagram. Our Meta platform integrations — including the Instagram connection described here — are operated by Ethical Digital LLC, an affiliate under common ownership, acting on Excellent AI LLC’s behalf and subject to the Meta Platform Terms.
5. AI assistants you connect
An administrator can connect an AI assistant — such as Claude — to their organization through our Model Context Protocol (MCP) connector (see Connect Excellent to Claude). When you approve a connection, we store the assistant’s name and callback address, which organization and user approved it, the access level granted, and when it was created and last used. The credentials we issue are stored only as one-way hashes; access tokens expire after an hour and refresh credentials after 90 days. Each request the assistant makes is answered from your organization’s own records only, and the answer is returned to the assistant, whose provider processes it under its own terms and privacy policy. We receive only the parameters of each request the assistant sends us (for example, a status filter); we do not receive or store your conversations with the assistant. A connection can only read, or — if you grant it — stage drafts for your review; it cannot publish, send, change, or delete your records. You can revoke a connection at any time under Settings → AI assistant access, which ends its access immediately.
6. How we share information
We share information with service providers who process it on our behalf to run the platform — including hosting and database (Supabase, Vercel), email delivery (Resend, Postmark), and payment processing (Stripe) — under agreements that limit their use of it. Our complete, verified list of these subprocessors and the data each one handles is published on our Security page. We may also disclose information to comply with law or to protect the rights and safety of our users and the public. Our policy for requests from law enforcement, courts, and other public authorities — including our commitments to require valid legal process, to disclose only the minimum, and to notify the affected organization before disclosure unless we are legally prohibited — is published on our Security page.
7. Text messaging (SMS)
What we collect and why. If a guest provides a mobile number and checks the SMS opt-in box on a public inquiry form hosted by Excellent (or texts us first), we collect that number and a timestamped record of their consent. We use it only to send transactional messages about their inquiry or event — inquiry confirmations, event and payment reminders, and private-space hold notices. Excellent AI LLC sends these messages and is named in each one; the restaurant a guest inquired about is identified as the subject of the message. We send no marketing or promotional text messages.
No sharing of mobile data for marketing. Mobile information — including a guest’s phone number and SMS opt-in consent — is never shared with third parties or affiliates for marketing or promotional purposes, and we do not sell it. We share a number only with the service providers that deliver the messages on our behalf (for example, our SMS carrier), solely to send the messages described above.
Frequency, rates, and opting out. Message frequency varies with your inquiry and event. Message and data rates may apply. You can reply STOP at any time to unsubscribe, HELP for help, or START to resubscribe. Consent to receive texts is not a condition of any purchase. For full details of how consent is collected, see our SMS opt-in disclosure.
8. Data retention
We retain your account and organization information for as long as your account is active. Business records your organization creates in the platform — events, documents, invoices, contacts, and similar operational records — are archived rather than destroyed when you remove them, so your operational history stays auditable; they remain under your organization’s control.
Some records are kept longer for specific reasons: financial records and the point-in-time financial snapshots we preserve for reporting are retained as long as legal, tax, and accounting obligations require (typically up to seven years); the append-only log of changes is retained for the life of your organization’s account; and marketing opt-out (suppression) records are retained indefinitely so the opt-out keeps being honored.
After an account is closed, we delete or de-identify personal information once these obligations lapse. You can ask us to delete your account and associated personal information as described below.
9. Security
We keep each business’s data separated from every other customer’s, encrypt it in transit, restrict who can access it, and keep an audit log of changes. No method of transmission or storage is completely secure, but we work to protect your information and to respond promptly to any incident.
10. Your rights and choices
Your rights depend on your relationship with Excellent. For your individual account information — your name, email address, and sign-in details — we are responsible directly: depending on where you live, you may have the right to access, correct, export, or delete that information, and to object to or restrict certain processing. To exercise these rights, contact us at the address below. You can also disconnect Google sign-in at any time from your Google account settings.
Business records inside an organization’s workspace — guests, contacts, events, bookings, and similar records — are controlled by the restaurant group that operates that workspace; we process them on its behalf. If you are a guest or staff member of a restaurant group that uses Excellent, please direct requests to access or delete those records to the restaurant group itself, and we will support the organization in honoring them.
11. International users
We operate in the United States and may process information there. Where required, we take steps to ensure information receives an adequate level of protection when transferred across borders.
12. Children’s privacy
Excellent is a workplace tool intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children.
13. Changes to this policy
We may update this policy from time to time. When we do, we will revise the effective date above and, for material changes, provide additional notice. We retain dated prior versions of this policy; to obtain a copy of any prior version, email support@beexcellent.ai.
Version history
- July 10, 2026 — Initial version.
- July 14, 2026 — Added the text-messaging (SMS) disclosure.
- July 22, 2026 — Stated retention periods; clarified business vs. personal data rights; added version history.
- July 25, 2026 — Named Excellent AI LLC as the sender of the SMS program; added the START keyword.
- September 10, 2026 — Linked our published policy for requests from public authorities, including the commitment to notify the affected organization before disclosure unless legally prohibited.
- September 25, 2026 — Added how we handle AI assistants you connect to Excellent.
- September 25, 2026 — Corrected the Instagram disclosure: disconnecting deletes our stored access token; withdrawing the authorization on Instagram’s side is a step in Instagram’s settings.
14. Contact us
Questions about this policy or your information? Contact us at support@beexcellent.ai.
Excellent AI LLC · Glendale, Arizona