Most groups lose events in two quiet places: inquiries answered too slowly, and proposals that undersell the room. Put in your numbers — every assumption is editable — and see the annual gap across your locations.
Calls, emails, form fills — everything that asks about a private event.
Food and beverage plus fees, before tax and tip.
The first location to answer wins a disproportionate share. +8 points is a conservative planning figure — set your own.
Structured packages and upsells in the proposal itself. +6% is conservative — set your own.
$416,340
Across 3 locations, against $1,215,000 booked today. Every assumption is an editable input — this is your arithmetic, not ours.
How to capture it: answer every inquiry the same hour (AI-drafted replies help), send a proposal the same day, and let guests sign and pay the deposit from one link. That is the workflow Excellent is built around.
Want to talk these numbers through? Leave your name and work email and we’ll reach out — the math above is yours either way.
No newsletter, no drip sequence. We may reach out once about Excellent — or write to us first at hello@beexcellent.ai.
Two levers, both visible and editable. First, response speed: the first location to answer an inquiry wins a disproportionate share, so the calculator applies a conservative close-rate lift (default +8 percentage points) to your monthly inquiry volume. Second, proposal quality: structured menus, packages, and upsells lift average event value (default +6%). The gap is the lifted annual revenue minus what you book today — inquiries × 12 months × locations, priced at your average event value.
They are deliberately conservative planning figures, not promises — and both are inputs, so you can set them to whatever your own experience supports. The arithmetic is shown line by line.
The two levers are exactly what the platform automates: AI-drafted replies and proposals go out the same hour, and guests sign and pay the deposit from one link. Whether you close the gap with Excellent or with process changes, the gap itself is the same arithmetic.