Features · Leads

Every inquiry captured, none re-typed

Inquiries reach a restaurant three ways — a form, an email, a text — and Excellent captures all three. Hosted inquiry forms feed leads directly into the pipeline; AI reads inbound email and SMS and turns them into structured leads with the date, party size, and contact filled in. Leads are assigned, tracked, and converted to events in one step, and campaign attribution follows them from first click to booked revenue.

What it does

Inquiry forms that match your rooms

Hosted lead forms carry your questions and your brand, and land inquiries directly in the pipeline — no notification email someone has to re-type.

AI reads the inbox

Forwarded emails and inbound texts become structured leads — date, party size, budget, contact — parsed by AI and checked against real values, never guessed into your calendar.

Assigned, snoozed, never dropped

Leads carry an owner and a next step. Snooze one and it comes back; nothing dies quietly in a shared inbox.

One step from lead to event

Convert a lead and the event inherits everything — contact, date, size, notes. The proposal starts from what the guest already told you.

Attribution to booked revenue

UTM and campaign tags follow the lead through to the booked event, so marketing reports on revenue won, not clicks collected.

Common questions

Does the AI ever reply to a guest on its own?

No. AI parses inquiries and drafts replies; a person reviews and approves anything that goes out. Speed comes from never re-typing — not from removing judgment.

How do email inquiries get into the system?

Your inquiry address forwards into Excellent. AI reads each message into a structured lead — date, party size, contact — and the original text stays attached, so nothing is lost in translation.

Can we track which campaigns produce actual bookings?

Yes. Campaign and UTM attribution ride the lead from capture through conversion, so reporting shows booked revenue by source — not just form fills.

Goes with

One plan, everything included

See it on your own locations.

Free to build — no card, no countdown. $360 per location per month when you go live, with every feature on this page included.